Downtown Chula Vista’s 2026 Dia de los Muertos Celebration

The Downtown Chula Vista Association is thrilled to announce the return of its annual Día de los Muertos celebration on Sunday, November 1, 2026 from 3 p.m. to 7:30 p.m., bringing the community together for an evening of culture, remembrance and tradition in the heart of Downtown Chula Vista. The free, family-friendly event transforms Third Avenue and Memorial Park into a vibrant space that honors loved ones who have passed while celebrating the beauty and significance of the holiday.

Throughout the event, attendees can experience an exciting lineup of activities that honor the traditions of Día de los Muertos while creating a festive atmosphere for all ages. Guests can visit the community ofrenda on Davidson Street, where they are encouraged to bring a photo of a loved one to pin on the altar, as well as participate in the anticipated Ofrenda Competition and Catrín & Catrina Ensemble Contest.

The celebration will also feature live music and dance performances, a classic car show, hands-on children’s crafts, themed photo opportunities, and artisan shopping at Mercado by Las Jefas Market, showcasing local makers and vendors. Food and beverage offerings from local restaurants round out the experience, inviting guests to stroll through Downtown Chula Vista while enjoying the neighborhood’s vibrant tribute.

As visitors explore the neighborhood, they will encounter marigold-lined displays, large-scale alebrijes, and traditional Catrina-inspired installations curated by local artists, offering backdrops that reflect the spirit of the holiday. The annual celebration has become a signature South Bay tradition, creating a welcoming space for the community to connect through shared customs, local art and cultural appreciation.