RØZ Presents: SE ESTÁ HACIENDO TARDE

Artist and producer duo RØZ, comprised of Manolo Cabrera and Hugo Lara, has rapidly emerged as one of the most innovative forces in Mexico’s electronic music renaissance. In less than three years, the project has evolved from digital experimentation to selling out major venues, redefining the expectations of Latin electronic music with a fluid, boundary-breaking sonic identity. Manolo Cabrera began his artistic journey inspired by the cinematic world of large-scale electronic festivals – specifically, the Tomorrowland films that first awakened his fascination with dance music. Early explorations led him through trap, Tropical House, and Future Bass, releasing early work on SoundCloud as he developed his voice. Hugo Lara’s path started in classical music.

At just four years old, he played violin to the works of Italian composer Antonio Vivaldi. In his adolescence, artists like Skrillex pulled him toward EDM, prompting him to experiment with production through GarageBand – an entry point that eventually enabled his first collaborations with Manolo. The two met in high school, each maintaining their solo projects while constantly exchanging ideas and feedback. “He created sounds with synths that I didn’t know how to make,” Manolo recalls, while Hugo admired the originality in Manolo’s compositions. Their chemistry crystallized after a joint track with Tom & Collins, and the two officially united under the name RØZ, marking the beginning of the duo. Their evolution has been intentional and uncompromising. After an early phase shaped by imitation and experimentation, they found their voice when they decided to reject the “rules” of genre altogether. “When our sound truly changed, that’s when we realized there were no rules,” explains Hugo. This breakthrough sparked a distinctive aesthetic that merges drum and bass, trap, reggaeton, UKG, and electronic textures into a singular style. Their transition to Spanish lyrics in mid-2022 became a key turning point, cementing the identity that would propel them into global recognition.

Unlike many Mexican electronic projects that focus on recreating global trends, RØZ is committed to building an identity that is deeply personal – and deeply connected to its audience. “Instead of seeing the people who follow us as fans, we see them as friends,” says Manolo. In the past year, RØZ’s rise has accelerated to unprecedented heights, marked by major festival debuts at EDC Mexico, Bandidos Festival, Baja Beach Fest, and many more, where their high-energy performances have become a calling card. Demand reached historic levels in late 2025: their first-ever U.S. tour, “Oye, Estados Unidos,” sold out within minutes in every major market, solidifying RØZ as one of the most sought-after live acts of the year. Just before the tour launch, they delivered their biggest solo concert yet – “Se está haciendo tarde CDMX”– packing Pabellón Oeste del Palacio de los Deportes in Mexico City. This runaway live momentum paralleled their chart breakthrough, as RØZ secured three entries on the Billboard Hot Dance/Electronic Songs chart with “flashes” featuring Yng Lvcas, their viral anthem “CORA DE HIELO,” and their powerhouse collaboration “Apaga la luz” with Peso Pluma. Combined with the viral acclaim of their groundbreaking Spotify Sessions, and surpassing 410 million career streams, RØZ’s 2025 run established them as one of the most inventive, globally resonant acts rewriting the future of Latin music.

In December 2025, RØZ released their anticipated debut EP, mañana, temprano– a masterclass in genre fluidity that moves seamlessly through reggaeton, electronic, house, bachata, and techno with cinematic flair. The EP reflects the duo’s boundary-breaking ethos and global reach, featuring collaborations with creative trailblazers Nsqk, DannyLux, El Bogueto, and UK hitmaker Cloonee. Looking ahead, RØZ is poised for an explosive 2026. The duo will perform both Sundays at Coachella (April 12 and 19), joining a lineup led by Justin Bieber, Karol G, and Sabrina Carpenter. They will also make their anticipated debuts at Lollapalooza Argentina, Chile, and Brazil, as well as Festival Estéreo Picnic in Colombia. Further expanding their global footprint, RØZ has unveiled new North American tour dates for the 2026 season, marking the next chapter in a trajectory that shows no signs of slowing.